Job Information
American Heart Association Marketing Resource Manager in Dallas, Texas
Overview
Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
We are seeking a highly organized and strategic Marketing Manager to support marketing resources tools in our Field Campaigns department by delivering top-tier tools, resources, and customer service. This role will be responsible for project management, content creation, training support, virtual event coordination, digital communications, and cross-campaign collaboration that drives engagement and revenue growth. The location is flexible for this position.
Expected pay will be $75,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
The ideal candidate will be a detail-oriented manager with strong skills in content creation, event logistics, communication, and stakeholder coordination. They must be adept at handling multiple projects simultaneously and thrive in a fast-paced, collaborative environment.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our commitment to fostering an inclusive environment, our focus on work-life harmonization, and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.
Responsibilities
Project Management
Track deadlines and deliverables across various campaign projects, ensuring alignment with organizational goals.
Oversee planning and execution of National Events, including Impact Campaign Nominee Boot Camps.
Coordinate with National Leads on content development (run of show, slide decks, pre-recorded content, and materials.
Manage event logistics such as technology setup, website development, and in-person coordination.
Develop essential materials such as Boot Camp Guides, invitations, staff emails, and calendar notices.
Content Creation & Management
Create and update development materials to equip the field team with effective tools and resources for revenue growth.
Evaluate gaps in existing materials and identify opportunities for improvement.
Lead content creation and management for key campaign resources.
Oversee website content updates and project manage the production of Time/Forbes ads.
Field Marketing & Training
Support in-person Boot Camps, including Socials and HC Boot Camps, ED/VP Boot Camp, and Impact Campaign Boot Camp.
Collaborate with National Leads to develop training content, presentations, and participant guides.
Manage content delivery logistics and coordinate with internal stakeholders and speakers.
Digital Marketing & Communications
Manage direct response marketing campaigns for socials, including list segmentation and campaign execution.
Oversee content development and messaging for email campaigns, digital ads, and internal communications.
Field Campaign Finance Support
- Oversee the Impact Campaign reconciliation process to ensure financial accuracy and accountability.
Promotional & Incentive Program Management
- Oversee campaign incentives, merchandise, and promotional inventory, managing vendor relationships and fulfillment logistics.
Qualifications
Degree or equivalent
Three (3) years of experience in program management, event planning, communications, or a related field. 5+ years preferred.
Strong project management skills, with the ability to juggle multiple priorities and meet deadlines.
Experience in content creation, resource development, and training materials design.
Excellent written and verbal communication skills with a keen eye for detail.
Proficiency in Microsoft Office Suite
Experience with virtual event platforms and basic video editing is a plus.
Ability to work independently and collaboratively in a fast-paced environment.
Passion for field campaign work and mission-driven initiatives.
Compensation & Benefits
Expected pay will be $75,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs; elgibility for an incentive program is based on the type of position.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
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Default: Location : Location US-TX-Dallas
Posted Date 3 days ago (4/15/2025 5:30 PM)
Requisition ID 2025-15414
Job Category Field Campaigns
Position Type Full Time