American Heart Association Marketing Director in Irving, Texas
Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.
We are hiring a Marketing Director in Dallas, TX. As the Marketing Director you will make an outstanding impact by working with development and health strategies colleagues to craft and deliver strategic communications and marketing support.
This is an office-based position (Irving, TX) that offers a hybrid schedule in a fast-paced environment.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as training and support locally and through our National Center.
#TheAHALife is our company culture, our way of life, reflecting our diversity and inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, Twitter, and at heart.org.
Responsibilities involve working with the Senior Director of Communications and Marketing and fellow marketing and communications directors to build and implement strategic marketing campaigns to support major fundraising events in the Dallas market; develop communications and marketing relationships and strategies to deepen engagement with existing sponsors and high-level volunteers for major events.
As the Marketing Director, you will be responsible to:
Work closely with the development teams across the region to support local market revenue goals and fundraising events by producing and securing appropriate materials and presentations.
Plan and implement campaigns for event promotion, including brainstorming out-of-the-box ideas and activities.
Plan and implement sponsored campaigns through paid social, online and traditional media.
Supervise progress and submit performance return on investment reports on marketing and development activities.
Control budgets and prioritize resources amongst projects.
Work with local staff to assure that branding guidelines are followed.
Stay up-to-date on trends to keep informed of developments in the fields of event fundraising, sponsorship, marketing, communications, and not-for-profit management. Use this information to help the markets creatively achieve their goals.
Work with staff to handle crises or sensitive issues.
Support members of the communications team with additional marketing and public relations activities.
Lead and implement other projects as identified by your supervisor.
Want to move your resume to the top so that you can become a “Relentless force for a world of longer, healthier lives?” Here are some of the requirements:
Bachelor’s degree in marketing, public relations, or related field preferred.
3 years of experience in marketing, marketing communications, or public relations. Nonprofit and/or agency experience preferred.
Solid understanding of strategic marketing planning and implementation.
Proven track record of developing and implementing marketing plans, including email, digital and social media campaigns.
Previous experience carrying out results-driven marketing plans and demonstrated return on investment.
Skill in writing and editing for a variety of audiences via numerous marketing platforms, including writing for the web and mobile. Experience with AP Style preferred.
Ability to build sponsor return on investment materials and experience in leading/advising external creative agencies to develop event collateral.
Print and video design capabilities, especially web-based platforms like Canva and Animoto.
Bilingual (Spanish/English) a plus.
Intermediate knowledge and skill with Microsoft Office used for word processing, email, presentations, and spreadsheets. Advanced experience with these programs is preferred.
Experience in engaging communities via Social Media with metrics to support strategies (Facebook, Twitter, Instagram, etc.) as well as developing content (especially video) to help drive engagement.
Experience producing short video presentations, including script writing, shooting video and editing and/or advising external agencies on such projects.
Strong organization skills.
Ability to lift at least 20 lbs. from the ground to waist level.
Compensation & Benefits
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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EOE/Protected Veterans/Persons with Disabilities
Posted Date 1 month ago (11/10/2022 3:24 PM)
Requisition ID 2022-9553
Job Category Marketing, Communications & Public Relations
Position Type Full Time