American Heart Association Director of Communications in Tulsa, Oklahoma
Are you ready to join an organization where you can make an extraordinary impact every day?
Imagine all Americans enjoying ideal cardiovascular health free of heart disease and stroke. At the American Heart Association and American Stroke Association, we get to work toward that goal every day. Is it easy? No. Is it worthwhile? Absolutely.
This is satisfying and challenging work that makes a real difference in people's lives. We are where you can achieve professional growth with personal fulfillment. We are where you can connect people to making a lifesaving impact. We are where you can partner with individuals, schools, lawmakers, healthcare providers and others to ensure everyone has access to healthier lifestyle choices and proper healthcare. The American Heart Association is where you can make an extraordinary impact.
We have an excellent opportunity for a Communications Director for our SouthWest Affiliate in the Tulsa office. You will serve the Tulsa market working with development and health strategies staff to craft and deliver strategic communications and marketing support. The Tulsa Communications and Marketing Director will play a significant role in helping the Association reach our 2020 Impact Goal by delivering mission-related messaging to the Tulsa area, including neighboring communities.
You will be working with the Executive Director and local, affiliate, national staff and volunteers to create and execute strategic public relations and marketing campaigns in support of AHA fundraising efforts, educational programs, awareness campaigns, advocacy platforms and branding. This position requires ability to travel daily within the market and occasional overnight travel approximately 10 percent.
So you say you would like some more details? Here are a few:
Support market staff and volunteer communications by serving as the strategic communications and marketing lead in the market.
Serve as a media contact for the market, including smaller surrounding markets, to build awareness for master AHA/ASA and sub-brands through targeted communication and public relations activities.
Responsible for creating, implementing and measuring the success of a comprehensive and integrated traditional media, social media and marketing plans for the Tulsa market. This includes managing budgets, monitoring progress, assuring adherence and evaluating performance. Plans should - enhance the market’s image and position within the marketplace and the general public, include specific awareness- and sales-driven strategy for events, as well as mission priorities.
Synthesize national AHA research, statements and program materials to develop local story angles and pitches for media.
Collaborate with development and health strategies partners to help convey AHA mission-related activities.
Engage sponsors in effective activation activities and work directly with market staff to generate solid sponsor ROI.
Attend and lead communications efforts for key fundraising events.
Work with development and health strategies partners to inject passion into events via scripting and event run-of-show.
Secure media participation in support of AHA events. Includes development of media sponsorship proposals, securing media sponsorships and coverage as appropriate.
Create written media materials including press releases, advisories, fact sheets, bios, messaging/talking points, pitches, PSA scripts, radio rip-and-reads, etc.
Develop and manage the Tulsa social media platforms, including strategy, content creation and monitoring.Manage and increase social media engagement through all market based platforms.Responsible for producing content for the market’s online presence and social media accounts.
Responsible for maintaining branding standards for the market, including approval of materials to ensure alignment and adherence to AHA Branding Guidelines.
Provide volunteer and staff training and additional resources as necessary related to new and on-going AHA programs and campaigns.
Increase and steward volunteer engagement through community relations and the recruitment of leadership volunteers to help achieve revenue and mission goals.
Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
Works with Senior Director and/or VP to manage local crises or sensitive issues.
Works in collaboration with Advocacy staff to develop appropriate media advocacy strategies and implements strategies as appropriate.
Manages and implements other projects as identified by the Senior Director.
Want to help get your resume to the top? Take a look at the experience we require:
Bachelor’s degree from an accredited university in communications, public relations, marketing or related field preferred. College coursework combined with related experience may be substituted for a degree. Related experience may be substituted as follows: 1 ½ years’ experience equates to 1 full time year of higher education.
Must have at least 3 years of experience in communications, public relations, marketing or journalism. This experience may also count toward satisfying the educational requirement. Nonprofit and/or agency experience preferred.
Solid understanding of strategic marketing planning and implementation.
Develop and implement marketing plans, including email, digital and social media campaigns.
Experience executing results-driven marketing plans and demonstrated ROI
Skill in writing and editing for a variety of audiences via numerous communication channels, including writing for the web and mobile. Experience with AP Style preferred.
Create sponsor ROI materials and experience in managing/directing external creative agencies to develop event collateral
Bilingual (Spanish/English) a plus.
Intermediate knowledge and skill with Microsoft Office used for word processing, email, presentations, and spreadsheets. Advanced knowledge and skill with these programs is preferred. These skills are subject to testing.
Experience in engaging communities via Social Media with metrics to support strategies (Facebook, Twitter, Instagram, etc.) as well as developing content (especially video) to help drive engagement
Experience producing short video presentations, including script writing, shooting video and editing and/or directing external agencies on such projects.
Strong organizational skills.
Ability to lift at least 20 lbs. from the ground to waist level with or without reasonable accommodation.
Must be at least 18 years old.
Click on “Apply for this job online” to submit your online application or “Log back in!” if you are a returning applicant. Only those candidates deemed most qualified by the hiring manager will be contacted to interview.
At American Heart Association | American Stroke Association, diversity, inclusion, and equal opportunity applies to both our workforce and the communities we serve as it relates to heart health and stroke prevention.
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Job Family Group Marketing & Communications
Job Category Marketing/Communications